Product Market Fit: First Raise
Four, 3 hour courses over 4 weeks
Program Overview
By taking this course, each startup will leave with an understanding of their customers needs and values, a process to gather and implement customer feedback, an outbound sales process, and an understanding of the steps go get to product market fit.
This course is designed for founders working on product market fit and wanting to better understand their market, their customers, and how to reach them, while working toward a funding round.
This course includes instruction hours, time for Q&A using real life examples as well as mentoring hours.
Instructor
Naresh is a global, growth-driven product marketing executive with an uncanny ability to cut through the noise and create high impact messaging and positioning that drives companies to new levels of growth. He has expertise in a wide variety of verticals for both startups and enterprise companies including IT, Cyber Security, Finance, and Healthcare. Credited with growing multiple businesses from zero to $15M+ revenue in short periods to acquisition.
Naresh has invested in and raised +$30M in financing for 4 projects, including three Series A rounds and has developed 8+ products from concept that successfully went to market, generating +$30M in pre-acquisition revenue.
Naresh's notable startup to acquisition exits include nLayers, Inc. which was acquired by EMC; Vialto, Inc. by Cisco; CuraSoft, Inc. by BindView, and Patrol Software by BMC.
Schedule
Week 1
How to Establish Product Market Fit
Overview of Product Marketing
Finding Product Market Fit
The 4 key elements to establish product market fit
Questions to ask customers to determine product market fit
Week 2
Understanding Customers and How They Buy
Learn about and choose your customer segments
Understand what they care about, and the problems they need to solve
Building a great buying journey for your customer
Week 3
Building the Product Marketing Toolkit
Building a winning sales deck
Writing great emails that buyers actually open
Understanding and beating your competition
Week 4
Building a Pitch Deck
Pitch Deck Framework
Determining important metrics
Building a Story